Marketing in the Digital Age

ISBN: 9780273641957
Disponibilitate: Stoc momentan epuizat
Preţ: 120,00 Lei 62,00 Lei
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While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing. Time is now measured at net speed where time to market is calculated in days and weeks rather than months or years. This new edition has been written to reflect these changes.

Autor O'CONNOR, John & GALVIN, Eamonn
An apariţie 2001
Editura Financial Times, Prentice Hall
Nr pagini 216
Format Paperback
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