Strategy and Tactics of Pricing: A Guide to Growing More Profitably

ISBN: 9780131856776
Disponibilitate: În Stoc
Preţ: 320,00 Lei 142,00 Lei
Cant:  
   - SAU -   

For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

Detalii
Autor NAGLE, Thomas T & HOGAN, John E
An apariţie 2005
Editura Pearson Prentice Hall
Nr pagini 368
Dimensiuni
Format Hardback
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