'Jennifer Eberhardt makes it clear that racism operates at all levels, and it fills me with hope to know that she is fighting it at all levels. More power to you, sister. The world needs you.' BENJAMIN ZEPHANIAH
‘Poignant... striking... important and illuminating.’ NEW YORK TIMES
No matter how fair-minded we think we are, we still don't treat people equally. Why not?
Every day, unconscious biases affect our visual perception, attention, memory and behaviour in ways that are subtle and very difficult to recognise without in-depth scientific studies. In a single interaction, they might slip by unnoticed. Over thousands of interactions, they become a huge and powerful force.
Jennifer Eberhardt is a pioneering social psychologist one of the world's leading experts on unconscious bias. In this landmark book, she lays out how these biases affect every sector of society, leading to enormous disparities from the classroom to the courtroom to the boardroom.
But unconscious bias is not a sin to be condemned. It's a universal human condition, and as Eberhardt shows, one that can – and must – be overcome.
'A critically important book.' DAVID OLUSOGA, author of Black and British
‘Groundbreaking... essential reading for anyone interested in how we become a more just society.’ BRYAN STEVENSON, author of Just Mercy
'Jennifer Eberhardt’s ground-breaking work has the power to shift the debate and help shape a fairer society.' DAVID LAMMY MP
‘Jennifer Eberhardt gives us the opportunity to talk about race in new ways, ultimately transforming our thinking about ourselves and the world we want to create.’ MICHELLE ALEXANDER, author of The New Jim Crow
‘An illuminating and readable account of how racial stereotypes and assumptions can cause social devastation and keep huge inequalities in place.’ DR PRIYAMVADA GOPAL, University of Cambridge
'This book should be required reading for everyone.' ROBIN DIANGELO, author of White Fragility
'Read this book. Biased will enlighten your journey through race relations and associations.’ DAWN BUTLER MP
This book is deep. Deep because Jennifer Eberhardt digs right down to the lowermost areas of mindsets, customs and attitudes. She does so logically, thoroughly, and comprehensively, in a way that I really believe has never been done before. It is very rarely that you can call something highly intellectual, deeply personal, and beautifully accessible at the same time. This book is rational, honest, depressing but inspiring. Jennifer Eberhardt makes it clear that racism operates at all levels, and it fills me with hope to know that she is fighting it at all levels. More power to you, sister. The world needs you. -- Benjamin Zephaniah
Jennifer Eberhardt's work is essential to helping us understand racial inequalities in our country and around the world. Her groundbreaking research and deep insight makes it possible for individuals and communities to face our deeply-rooted human biases with greater compassion and courage. We avoid talking about race for fear it will divide us, but avoidance inevitably leads us to repeat past mistakes and create conditions in which old wounds fester rather than heal. Eberhardt gives us the opportunity to talk about race in new ways, ultimately transforming our thinking about ourselves and the world we want to create. -- Michelle Alexander, author of The New Jim Crow
Jennifer Eberhardt is one of the great thinkers and one of the great voices of our time. Everything she writes transforms the way people see things. Every talk she gives changes people’s lives. There is nobody like her. She has unique insights into contemporary society and a unique ability to evoke images, emotions, and understandings that people will never forget. I believe her book will change the conversation on race in our society – and perhaps our society itself. -- Carol Dweck, author of Mindset
In the next decade there is a chance to make unprecedented progress in confronting America's history of racial inequality which has created a society where racial bias remains one of the most challenging problems our nation faces. The hope for progress is greatly increased by Jennifer Eberhardt's groundbreaking new book on implicit bias. Biased presents the science of bias with rare insight and accessibility, but it is also a work with the power and craft to make us see why overcoming racial bias is so critical. Jennifer Eberhardt is one America's preeminent social psychologists and her book will be essential reading for anyone interested in how we become a more just society.
An illuminating and readable account of how racial stereotypes and assumptions can cause social devastation and keep huge inequalities in place. It seeks to show how things can change for the better if we are honest and embrace a degree of discomfort about understanding how race works in reality. -- Dr Priyamvada Gopal, University of Cambridge