“Greatness and near-sightedness are incompatible. Meaningful achievement depends on lifting one’s sights and pushing towards the horizon”
The bestselling, agenda-setting study of motivation from the internationally bestselling author of To Sell is Human and When
A book that will change how you think and transform how you liveForget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.
Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
“Provocative and fascinating”MALCOLM GLADWELL
“Pink is rapidly acquiring international guru status … He is an engaging writer, who challenges and provokes”Financial Times
“A bold and persuasive call to bring our understanding of human motivation out of the realm of folklore and into the realm of science … Drive will make you rethink everything you do to motivate yourself and those around you”RICHARD WISEMAN, AUTHOR OF 59 SECONDS AND QUIRKOLOGY