Why do obviously intelligent people believe things in spite of the evidence against them?Will Storr has travelled across the world to meet an extraordinary cast of modern heretics in order to answer this question. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis, experiences his own murder during 'past-life regression' hypnosis, takes part in a mass homeopathic overdose, and investigates a new disease affecting tens of thousands of people - a disease that doesn't ac..
SUNDAY TIMES BESTSELLER
‘If you want to write a novel or a script, read this book’ Sunday Times
‘The best book on the craft of storytelling I’ve ever read’ Matt Haig
‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam Rutherford
Why stories make us human and how to tell them better.
There have been many attempts to understand what makes a good story – but few have used a scientific approach.
In this incisive, thoug..
‘Brilliant’ Evening Standard
‘Electrifying’ Financial Times
‘So interesting I literally couldn’t put it down’ Sunday Times
We live in the age of the individual. We are supposed to be slim, prosperous, happy, extroverted and popular. This is our culture’s image of the perfect self. We see this person everywhere: in advertising, in the press, all over social media. We’re told that to be this person you just have to follow your dreams, that our poten..