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What They Don't Teach You At Harvard Business School

What They Don't Teach You At Harvard Business School
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What They Don't Teach You At Harvard Business School
  • Stoc: În stoc
  • ISBN: 9781781253397
41,60 Lei
52,00 Lei
Fără TVA: 41,60 Lei
Mark McCormack, dubbed 'the most powerful man in sport', founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation whose activities in the business and marketing spheres are so diverse as to defy classification.

Here, Mark McCormack reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don't Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience.

Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph)

Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International)

The undisputed king of sports marketing (BBC Sport)

The most powerful man in sport (Sports Illustrated)

He was a genius when it comes to sports marketing (Tiger Woods)

His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)
Autor MCCORMACH, Mark H.
An apariţie 2014
Editura Profile
Nr pagini 256
Dimensiuni 20 x 13 cm
Format Paperback, B
Cuvinte cheie: mccormach mark h