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Alpha Beta: How the Alphabet Shaped the Western World

The idea behind the alphabet - that language with all its wealth of meaning can be recorded with a few meaningless signs - is an extraordinary one. So extraordinary, in fact, that it has occurred only once in human history: in Egypt about 4000 years ago. Alpha Beta follows the emergence of the western alphabet as it evolved into its present form, contributing vital elements to our sense of ident..

54,00 Lei

Collins Cobuild Business Vocabulary In Practice -60%

Collins Cobuild Business Vocabulary In Practice

The new 2nd edition of the Collins COBUILD Business Vocabulary in Practice equips learners with the language they need for the world of business in the 21st century. Suitable for intermediate to advanced learners of English, Collins COBUILD Business Vocabulary in Practice provides comprehensive coverage of today's business vocabulary in a clear, easy-to-use format. The text has been illustrated ..

65,00 Lei 26,00 Lei

How Language Began: The Story of Humanity's Greatest Invention

In his groundbreaking new book Daniel Everett seeks answers to questions that have perplexed thinkers from Plato to Chomsky: when and how did language begin? What is it? And what is it for? Daniel Everett confounds the conventional wisdom that language originated with Homo sapiens 150,000 years ago and that we have a 'language instinct'. Drawing on evidence from a wide range of fields, includ..

62,00 Lei

How Language Works: How Babies Babble, Words Change Meaning and Languages Live or Die Stoc momentan epuizat

How Language Works: How Babies Babble, Words Change Meaning and Languages Live or Die

In this fascinating survey of everything from how sounds become speech to how names work, David Crystal answers every question you might ever have had about the nuts and bolts of language in his usual highly illuminating way. Along the way we find out about eyebrow flashes, whistling languages, how parents teach their children to speak, how politeness travels across languages and how the way we ..

66,00 Lei

Is That a Fish in Your Ear?: Translation and the Meaning of Everything

Is That a Fish in Your Ear? by David Bellos asks: how do we really make ourselves understood to other people? This funny, wise and life-affirming language book shows how, from puns to poetry, news bulletins to the Bible, Asterix to Swedish films, translation is at the heart of everything we do - and makes us who we are. Selected by The New York Times as one of the 100 Notable Books of 2011. '..

64,00 Lei

Language Wars: A History of Proper English

The English language is a battlefield. Since the age of Shakespeare, arguments over correct usage have been acrimonious, and those involved have always really been contesting values - to do with morality, politics and class. THE LANGUAGE WARS examines the present state of the conflict, its history and its future. Above all, it uses the past as a way of illuminating the present. Moving chronologi..

64,00 Lei

Language: The Cultural Tool

Like other tools, language was invented, can be reinvented or lost, and shows significant variation across cultures. It's as essential to survival as fire - and, like fire, is found in all human societies. Language presents the bold and controversial idea that language is not an innate component of the brain, as has been famously argued by Chomsky and Pinker. Rather, it's a cultural tool whic..

62,00 Lei

Last Lingua Franca: The Rise and Fall of World Languages

A revelatory and exhilarating tour de force, Nicholas Ostler's The Last Lingua Franca: The Rise and Fall of World Languages explores the rise of a linguistic diversity we could never before have imagined. In the twenty-first century, can we really take the dominance of English for granted? In their time, Greek, Latin, Arabic, Sanskrit and Persian have each been world languages, sweeping the glob..

58,00 Lei

Last Word: Tales from the Tip of the Mother Tongue

We adapt words from other languages, from slang, from developments in science, literature and art. Learn the advantages of having your own signature word; why the lifts in the House of Commons have posh accents; and discover the discreet art of the loopemism. Witty and utterly delightful, The Last Word will tease, tickle and tantalise lovers of all things lexical...

48,00 Lei

Lingo: A Language Spotter's Guide to Europe

Welcome to Europe as you've never known it before, seen through the peculiarities of its languages and dialects. Combining linguistics and cultural history, Gaston Dorren takes us on an intriguing tour of the continent, from Proto-Indo-European (the common ancestor of most European languages) to the rise and rise of English, via the complexities of Welsh plurals and Czech pronunciation. Along..

56,00 Lei

May We Borrow Your Language? How English Steals Words from All Over the World

The English language that is spoken by one billion people around the world is a linguistic mongrel, its vocabulary a diverse mix resulting from centuries of borrowing from other tongues. From the Celtic languages of pre-Roman Britain to Norman French; from the Vikings' Old Scandinavian to Persian, Sanskrit, Algonquian, Cantonese and Hawaiian – amongst a host of others – we have enriched our mode..

48,00 Lei

Quid Pro Quo: What the Romans Really Gave the English Language

In this original and highly accessible book, Peter Jones takes the reader on a fascinating journey along the highways and byways of Roman life and culture, telling the amazing stories behind the original Latin meanings and uses of hundreds of our everyday words. Taking in every aspect of the ancient world, including science, religion, military matters, politics and literature, Jones shows just h..

58,00 Lei

Swearing Is Good for You: The Amazing Science of Bad Language

Swearing, it turns out, is an incredibly useful part of our linguistic repertoire. Not only has some form of swearing existed since the earliest humans began to communicate, but it has been shown to reduce physical pain, help stroke victims recover their language, and encourage people to work together as a team. Swearing Is Good For You is a spirited and hilarious defence of our most cherishe..

50,00 Lei

Unfolding of Language

Language is mankind's greatest invention - except of course, that it was never invented.' So begins Guy Deutscher's fascinating investigation into the evolution of language. No one believes that the Roman Senate sat down one day to design the complex system that is Latin grammar, and few believe, these days, in the literal truth of the story of the Tower of Babel. But then how did there come ..

59,00 Lei

Word by Word: The Secret Life of Dictionaries

"We think of English as a fortress to be defended, but a better analogy is to think of English as a child. We love and nurture it into being, and once it gains gross motor skills, it starts going exactly where we don't want it to go: it heads right for the goddamned electrical sockets." With wit and irreverence, lexicographer Kory Stamper cracks open the obsessive world of dictionary writing,..

54,00 Lei