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Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Strategy and Tactics of Pricing: A Guide to Growing More Profitably
-20 %
Strategy and Tactics of Pricing: A Guide to Growing More Profitably
  • Stoc: În stoc
  • ISBN: 9780131856776
256,00 Lei
320,00 Lei
Fără TVA: 256,00 Lei

For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

Detalii
Autor NAGLE, Thomas T & HOGAN, John E
An apariţie 2005
Editura Pearson Prentice Hall
Nr pagini 368
Dimensiuni
Format Hardback
Cuvinte cheie: nagle thomas hogan john