Power of Not Thinking: Why We Should Stop Thinking and Start Trusting Our Bodies

SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021

Have you ever relied on your hand to remember your pin rather than your memory?

Or acted out a golf stroke before going for it?

Or listened to your gut on a big decision?

In this insightful new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information that is unconsciously picked up by our body for use in every area of our lives.

Drawing on his own experience working with some of the world's leading industry experts and looking at a range of real-life examples and cutting-edge science, Roberts explains the various ways in which our body acquires, retains and employs information and why we should learn to trust the instincts that inform the most crucial decisions and actions in our lives.

The Power of Not Thinking shows why humans are capable of far more than we are currently led to believe.

We just have to stop thinking and start trusting our bodies.



Embodied habits matter deeply, as illustrated powerfully in Roberts' timely new book. ― Financial Times

A humanistic perspective on tech ― Maria Bezaitis, Intel

An incredibly thoughtful and thought-provoking book about the power of not over-thinking ― Charles Leadbeater, social innovator and author

'Has the potential to change the way you think about understanding people' ― Martha Cotton, Fjord/Accenture

Roberts shows us that our bodies, as well as our minds, have a vital role to play in the contribution that human beings make ― Stefan Stern, author of How To Be A Better Leader

An excellent and delightfully readable book ― Christian Madsbjerg, Professor of Applied Humanities

This book is as timely as it is important. Bodies have always mattered but it takes a voice as clear as Simon Roberts to remind us of just how very much, and why embodiment should be a critical part of all our conversations about the future. ― Genevieve Bell

A lovely account that explains why executives, financiers, policy makers (and everybody else) needs to embrace walking in someone else's shoes ― Guardian