That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph

'Engaging and insightful.' Reed Hastings, CEO of Netflix

'Charming, fascinating and very funny. Marc Randolph demystifies the world of Silicon Valley start-ups, and makes you laugh a lot along the way.' Decca Aitkenhead, The Sunday Times

Now with over 182 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. Marc Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work.

What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What is success?

From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.

Marc Randolph will demystify the world of Silicon Valley start-ups and make you laugh a lot. -- Decca Aitkenhead ― Sunday Times

A charming first-person account of the early days. ― Wall Street Journal

Engaging and insightful -- Reed Hastings ― current CEO of Netflix

An engaging read that will engross any would-be entrepreneur ― Washington Post

Pick up the book guys. I have a funny feeling it will bring you value -- Gary Vaynerchuck ― author of NYT bestseller Crushing It

A fantastic example of how the creative process requires a balance of power and humility -- Amy Cuddy ― bestselling author of Presence

An entertaining chronicle of creativity, luck and unflagging perseverance ― Kirkus

A fantastic book for anyone who wants to know how Netflix came to be. But it's also inspirational for anyone who wants to start a company. -- Alison Kosik ― CNN

Netflix was built on the creative DNA of one man - Marc Randolph. -- Gina Keating ― author of Netflixed: The Epic Battle for America’s Eyeballs

Marc is an unusually brave soul. Marc's genius in recognizing that not knowing frees you to experiment and observe and to ultimately win. -- Lloyd Tabb ― founder of Looker